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“We think with our unique model that we can do for cellular phone shopping what Domino’s did for pizza sales, in that we are uniquely set up where our reps aren’t glued to their desks or their stations,” said Cellular Sales CEO Dane Scism. “They’re perfectly thrilled to come meet you wherever you are or wherever you want.”
“Right now, most of your customers look on the Internet for a cellular phone, but they don’t buy it on the Internet because they’re uncomfortable not touching it and because it’s still a complicated enough product that they want to talk to somebody about a rate plan. So that’s what the Web site is; it’s Internet shopping with the more personal touch that people need with cellular phones,” Dane Scism said.
“Everybody on the front lines is running their own business. They sign out inventory when they come in every day and they scan it back in at the end of the day,” Dane Scism explained. “We do a low-price guarantee, but we can’t know what the prices will be on equipment on any given time because the prices change so fast on the Internet. So we have a price that’s the lowest or darn close to it, but the front-line staff have the ability to set their own pricing, if need be, at the point of sale. They’re actually running their own business - when they sign in they own the inventory for the day.”
Other unusual aspects of Cellular Sales’ business model include an almost complete elimination of middle management to focus on staffing qualified sales reps who can receive higher compensation under the company’s business model. The front-line reps take on more responsibility and must be more active in pursuing and retaining customers.
“We’re bullish on the future of the wireless industry, but it’s changed and requires a lot of change on our part,” Dane Scism said. “I’m worthless to Verizon unless I can deliver customers that don’t turn off, customers that spend more money and that are high-value customers at a cost lower than they could do it themselves. I have to deliver value, and I have to deliver value to my front-line people, and that’s what we do, we deliver value.”
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Cellular Sales is a management company that operates authorized retail stores for Verizon Wireless throughout the South, Midwest, and Atlantic regions of the United States.

Dane Scism says: “Cellular Sales is easily the largest exclusive dealer in each of our operating regions and are in the process of expanding its retail system throughout the country.”

“Cellular Sales owes its success to a simple and unrelenting focus on total customer satisfaction. This dedication to Cellular Sales customers has become Cellular Sales’ corporate mission, and is the backbone of its success,” says Dane Scism.

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Dane Scism explained:”Our local mobile experts will take phones and other devices to a customer who wants to a choice, and they’ll teach customers how to operate all the functions on the device they select”.

 ”Customers want more service from us, not less. This is something we’ve been doing since the beginning, but not everyone knew that we want to come to a customer’s home or office and bring the showroom to them,” said Dane Scism, chief executive officer of Cellular Sales. “We’re anticipating that this service could change the way people buy cell phones.”

But what if the customer doesn’t know which cell phone or other communications device they want? No problem, according to Dane Scism.

By Dane Scim’s explanation:”Our local mobile experts will take phones and other devices to a customer who wants to a choice, and they’ll teach customers how to operate all the functions on the device they select,” Dane Scism explained.Dane Scism also said the mobile expert will transfer contact information from the customer’s old phone to the new one, as well as assist with complicated functions like syncing their home and office emails with their new device.

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Dane Scism is Chief Executive Officer of Cellular Sales, a company that operates authorized retail stores for Verizon Wireless. Dane Scism grew the company from a handful of stores in the Knoxville, TN area to a company that now operates about 230 stores in 13 states.The company recently launched CellularSales.com, that touts the unique service of “bringing the store to your door,” meaning that Cellular Sales mobile experts will actually bring a phone or multiple phones to a customer’s house or office and even show the customer how to use their new device. This is a service that Dane Scism believes could revolutionize the way that people buy mobile phones.It is that kind of commitment to customer satisfaction that Dane Scism credits for the company’s success and growth. And in the rapidly evolving cellular sales market, he is confident that the business model of combining unparalleled customer service with online sales and building a professional employee base will enable the company to continue to grow despite market fluctuations and tight margins.

Read more about Dane Sciscm: http://dane-scism.com/

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Dane Scism told:”We’ve read the how-to books. We’ve laid out our homes according to the blueprint for serenity. We’ve kept our bonsai trees smartly pruned and our miniature stone gardens raked, all the while mulling over abstract notions of karma and chi.”
But somehow, it always seemed like we were cracking open the wrong fortune cookie. Instead of creating a system that balances the American way of life, we’ve hijacked another culture’s practice. And like a football player attempting yoga, it doesn’t always work. Still, balance in the home is an issue to be reckoned with, with or without Eastern philosophy.
No Knoxvillians understand this better than Dane and M Scism. On a daily basis, the Scisms try to squeeze the ying of work and the yang of family life into days that aren’t much longer than your average California roll.
The Dane Scisms’ family have adopted a unique all-in-one balancing plan that begins and ends in the comfort of their own home.”This house is like a coffee table book,” she says. “It’s very calming.”

A tour of the house begins in Dane Scism’s office. Between its coffee station and the window overlooking a poolside terrace he refers to as “Daneland.” Dane has the tools he needs to maintain a balance between the caffeine-fueled motivation and stress relief. Even the adjacent bathroom assists Dane Scism with his professional multi-tasking habit. A flat screen television behind the mirror allows him to catch CNN newscasts during his morning shave.
Dane Scism’s wife and her assistants work downstairs in a room that opens outside into a playground. From her desk, she can keep an eye on her daughters as they play inside their wooden fortress.
Dane Scism steps out into the playground and scoops up a fistful of the loose turf. “It’s shredded rubber, made from recycled tires. Isn’t that cool?” he says, clearly concerned by the prospect of skinned knees.
Beneath the house, a carport stores an assortment of bicycles and tiny roller blades. A covered dock juts out onto the lake, to which a boat and jet skis are tied. Their five-year-old daughter has already been out on the kneeboard.
“The girls like to be active, too,” Dane Scism explains.
Meanwhile, the youngest Scism is in her bedroom, retrieving a set of fluffy mouse ears she got for her third birthday at Disneyland. She places them over her blonde pigtails and hides behind her mother’s legs.
The younger Scisms‘ living quarters are pastel-hued and furnished with bunk beds, dollhouse-scale tables and a private porch Dane Scism fears will become a convenient teenage escape route. Fortunately, the rooms are directly next to the master bedroom.
“We have, what, 11,000 square feet in this house, and we take up about an apartment’s worth of space,” he jokes. “The girls even share a bathroom.”
Spreading out, if they wanted to, wouldn’t be a problem. Just upstairs is a self-sufficient apartment, several guest bedrooms and a sports room outfitted with three plasma televisions, pool and foosball tables, and a refrigerator stocked with beer.
In the spirit of balance, there’s a music room on the other side of the door. Dane Scism punches some buttons on a player piano, and a concerto starts up. Coaxed by invisible fingers, arpeggios roll off the keys and echo through the house.
Window blinds slice a burst of incoming sunshine into strips across the hardwood floor. The Scisms sit quietly for a moment, listening.
There are some things that just can’t be bought with bonsai trees and piles of stone.

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